SAYE Media: The Currency of Ideas​

By Monde Nyovane- Head of Media | 30 October 2024

Young minds are valuable because they don’t follow the rules and limitations of the status quo- and naturally, curiosity means they are brimming with ideas. Combine that youthful potential with the accessibility, speed, connectivity and vast resources of digital media and you create a currency of ideas- where opportunities are only as limited as one’s imagination.

“The youth of South Africa are the most powerful force for change in our country. They have the potential to transform our nation and create a better future for all”– former Public Protector, Thuli Madonsela.

As SAYE Media, our core mission is to harness and promote the infinite potential of young talent, and revolutionize digital storytelling through the use of innovative digital media production, technology and captivating content.

We aim to articulate our Vision through our blog, youtube channel and social media platforms in the following ways:

  • Create dialogue between industry leaders and young talent
  • Give young people a platform to express their ideals
  • Harness the power of engagement through content
  • Explore the business of creativity and youth entrepreneurship
  • Highlight key developments in technology that affect or accelerate entrepreneurship
  • Showcase pioneers who have turned setbacks into opportunity

Lawrence Lessig, a Harvard Law professor and activist- advocates for the power of the internet as a tool for social dialogue.“The Internet is the most important public space in the world”. Not only as means of connectivity but also through content, the internet has surpassed being a social currency and means of passive entertainment but a driver of social change.

With an unstable economy and high youth unemployment- its important now more than ever that the youth gets empowered with skills based resources and opportunities and takes the initiative to change the narrative. As Virgin Empire Pioneer and Serial Entrepreneur, Richard Branson said: “If you don’t like something, change it. If you can’t change it, change your attitude.”